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The magic bullet is a scientific concept developed by the German Nobel laureate Paul Ehrlich in 1907. [1] While working at the Institute of Experimental Therapy (Institut für experimentelle Therapie), Ehrlich formed an idea that it could be possible to kill specific microbes (such as bacteria), which cause diseases in the body, without harming the body itself.
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
used exclusively in veterinary medicine sig. signa, signetur: write (write on the label) s̄ sine: without (usually written with a bar on top of the s) sing. singulorum: of each SL, s.l. sub lingua: sublingually, under the tongue SOB shortness of breath sol. solutio: solution s.o.s., si op. sit si opus sit: if there is a need s.s., SS
Paul Ehrlich (German: [ˈpaʊl ˈʔeːɐ̯lɪç] ⓘ; 14 March 1854 – 20 August 1915) was a Nobel Prize-winning German physician and scientist who worked in the fields of hematology, immunology and antimicrobial chemotherapy.
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Magic bullet theory may refer to: Single-bullet theory , a theory relating to the assassination of John F Kennedy Hypodermic needle model , a theory of a direct effect of the mass media on audiences
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Anatomy of an Epidemic: Magic Bullets, Psychiatric Drugs, and the Astonishing Rise of Mental Illness in America is a book by Robert Whitaker published in 2010 by Crown. [ 1 ] [ 2 ] [ 3 ] Whitaker asks why the number of Americans who receive government disability for mental illness approximately doubled since 1987.