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Vera Bradley store exterior. A news story on Good Morning America generated more interest in the products when it featured an interview with college students about various campus trends, and one of the sorority girls had a Vera Bradley bag. [5] Continued growth was initiated when the company started selling online in 2004.
[10] [independent source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [13] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14]
The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
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A tote bag A tote bag being carried over the shoulder. A tote bag is a large, typically unfastened bag with parallel handles that emerge from the sides of its pouch. Totes are often used as reusable shopping bags. The archetypal tote bag is made of sturdy cloth, perhaps with thick leather at its handles or bottom; leather versions often have a ...
"Vera scarves" became immediately popular and Vera herself was soon on first-name terms with well-known women around the country. Marilyn Monroe was a fan [9] as were Grace Kelly and First Lady Bess Truman, who selected Vera fabric from Schumacher, Inc. to decorate the third-floor solarium windows and upholstery of the White House. Women from ...