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  2. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]

  3. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Although the market potential is rather fictitious, it offers good values of orientation. The relation of market volume to market potential provides information about the chances of market growth. [6] [7] The following are examples of information sources for determining market size: Government data; Trade association data; Financial data from ...

  4. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    For example, behavioral law and economics scholars studying the growth of financial firms' technological capabilities have attributed decision science to irrational consumer decisions. [76]: 1321 It also includes the subsequent effects on the markets. Behavioral Finance attempts to explain the reasoning patterns of investors and measures the ...

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  7. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    The geographic boundaries of a market may vary considerably, for example the food market in a single building, the real estate market in a local city, the consumer market in an entire country, or the economy of an international trade bloc where the same rules apply throughout.

  8. Market saturation - Wikipedia

    en.wikipedia.org/wiki/Market_saturation

    Logistic growth is an example for a bounded growth which is limited by saturation: The graph shows an imaginary market with logistic growth. In that example, the blue curve depicts the development of the size of that market. The red curve describes the growth of such a market as the first derivative of the market volume. The yellow curve ...

  9. Economic expansion - Wikipedia

    en.wikipedia.org/wiki/Economic_expansion

    An economic expansion is an upturn in the level of economic activity and of the goods and services available. It is a finite period of growth, often measured by a rise in real GDP, that marks a reversal from a previous period, for example, while recovering from a recession.