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This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. This remained the dominant brand of bubble gum until after WWII, when Bazooka bubble gum entered the market. [5] Until the 1970s, bubble gum still tended to stick to one's face as a bubble popped.
Big League Chew is the official bubble gum of the Baseball Hall of Fame. [6] In 2023, Big League Chew announced an additional partnership with USA Baseball. [7] The original advertising slogan throughout the 1980s, which is still featured today, was, "You're in the big leagues when you're into Big League Chew!"
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. [4] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence. [4]
Chappies is a brand of bubblegum introduced in South Africa in the late 1940s. [1] In part because of its iconic "Did You Know?" facts printed inside every wrapper, Chappies has been South Africa's best-selling bubblegum for more than 50 years with about 2.5 billion pieces being sold each year.
Little kids may want bubblegum, but they shouldn't be chewing it until they're around 5, experts say. (Image: Getty; illustrated by Nathalie Cruz.
The gum was priced at one penny apiece and sold out in one day. Before long, the Fleer Chewing Gum Company began making bubble gum using Diemer's recipe, and the gum was marketed as “Dubble Bubble” gum. [8] Diemer's bubble gum was the first-ever commercially sold bubble gum, and its sales surpassed 1.5 million dollars in the first year. [8]
Although an accountant by trade, Diemer liked to experiment with gum recipes in his spare time. In doing so, he accidentally stumbled upon a unique recipe. The gum was pink because it was the only food coloring in the factory, which is the reason most bubble gum today is pink. [1]
Bazooka bubble gum was first marketed shortly after World War II in the U.S. by the Topps Company of Brooklyn, New York. The gum was most likely named after the rocket-propelled weapon developed by the U.S. army during the war, which itself was named after a musical instrument.