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This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions. These biases are prevalent in research involving participant self-report, such as structured interviews or surveys ...
In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
A biased question or questionnaire encourages respondents to answer one way rather than another. [20] Even questions without bias may leave respondents with expectations. The order or grouping of questions is also relevant; early questions may bias later questions. Loaded questions evoke emotional responses and may skew results.
Acquiescence is sometimes referred to as "yea-saying" and is the tendency of a respondent to agree with a statement when in doubt. Questions affected by acquiescence bias take the following format: a stimulus in the form of a statement is presented, followed by 'agree/disagree,' 'yes/no' or 'true/false' response options.
Recall bias is of particular concern in retrospective studies that use a case-control design to investigate the etiology of a disease or psychiatric condition. [ 3 ] [ 4 ] [ 5 ] For example, in studies of risk factors for breast cancer , women who have had the disease may search their memories more thoroughly than members of the unaffected ...
Egocentric bias is the tendency to rely too heavily on one's own perspective and/or have a different perception of oneself relative to others. [35] The following are forms of egocentric bias: Bias blind spot, the tendency to see oneself as less biased than other people, or to be able to identify more cognitive biases in others than in oneself. [36]
Classical test theory is an influential theory of test scores in the social sciences. In psychometrics, the theory has been superseded by the more sophisticated models in item response theory (IRT) and generalizability theory (G-theory).
The implicit-association test (IAT) is an assessment intended to detect subconscious associations between mental representations of objects in memory. [1] Its best-known application is the assessment of implicit stereotypes held by test subjects, such as associations between particular racial categories and stereotypes about those groups. [2]