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  2. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  3. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things. An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful." [15] [failed verification]

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  5. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    Personal values provide an internal reference for what is good, beneficial, important, useful, beautiful, desirable and constructive. Values are one of the factors that generate behavior (besides needs, interests and habits) and influence the choices made by an individual.

  6. Why Prince Harry may have settled his Murdoch claim now - AOL

    www.aol.com/why-prince-harry-may-settled...

    Harry had been willing to continue despite the potentially hefty costs as the case reflected his more deeply personal mission: seeking truth and accountability.

  7. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious.Typically, mission-driven organizations, are formed and/or managed to accomplish goals that extend beyond profits for stakeholders, shareholders, and owners to include a societal benefit.

  8. Good citizenship - Wikipedia

    en.wikipedia.org/wiki/Good_citizenship

    Some students define good citizenship in terms of standing up for what one believes in. Joel Westheimer identifies the personally responsible citizen (who acts responsibly in his community, e.g. by donating blood), the participatory citizen (who is an active member of community organizations and/or improvement efforts) and the justice-oriented ...

  9. ‘I’m embarrassed that I fell for it:’ Director of JonBenét ...

    www.aol.com/director-jonben-t-ramsey-netflix...

    Oscar-nominated filmmaker Joe Berlinger ‘fell for’ the narrative casting suspicion on the Ramsey family after 6-year-old JonBenét was found murdered in her Boulder home on December 26, 1996.