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Charles Roth, Successful Sales Presentations: How to Build Them-How to Use Them. Englewood Cliffs, NJ: Prentice-Hall, 1955. David Sellars, Developing and Role Playing Effective Sales Presentations: A "How-To", Step-by-Step Guide for In-Seat and Online Courses and Corporate Training Programs. Mason, OH: Thomson South-Western, 2004.
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.
Organizations may also plan their financial statements (i.e., balance sheets, income statements, and cash flows) for several years when developing their strategic plan, as part of the goal-setting activity. The term operational budget is often used to describe the expected financial performance of an organization for the upcoming year. Capital ...
The AAAA defined IMC as, "a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (e.g. general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity ...
A more recent development in job training is the On-the-Job Training Plan or OJT Plan. According to the United States Department of the Interior, a proper OJT plan should include: An overview of the subjects to be covered, the number of hours the training is expected to take, an estimated completion date, and a method by which the training will ...
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