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Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
In this sense, public sector marketing falls into the latter category of marketing. Expanding the concept of marketing enables non-commercial aspects of exchanges to be taken into account, along with the reinforcement of the relational aspect of the exchange and the powerful development of marketing tools and techniques.
Online public relations, also known as E-PR or digital PR, is the use of the internet to communicate with both potential and current customers in the public realm.It functions as the web relationship influence among internet users and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a ...
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe . It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name).
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
The role of the public relations specialist, in many ways, is to communicate with the general public in ways that serve the interests of the company. PR therefore consists of numerous specialty areas that convey information about the company to the public, including sponsorships, events, issues management and media relations.
It combines elements of business administration, public administration, marketing, communications, political science, and several other fields in order to facilitate trade between the private sector and public sector. The B2G domain is relevant: the public sector represents 54% of EU GDP, [5] and 47% of US GDP. Public sector procurement amounts ...
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be