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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Because Max Factor was recovering from being hit by a delivery van at the time, Frank Factor took the lead over the two years that it took to develop a suitable make-up for use with the newly developed Technicolor film. This make-up was released to the film industry under the name "Pan-Cake". [1]
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
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Examples: Pan-Stik (Max Factor's follow-up to his Pan-Cake make-up), Elizabeth Arden Sponge-On Cream, Mehron, Dermablend. Oil-based shakers are different from traditional oil-and-emollient-based makeup in that they were liquid foundations developed before emulsifiers and binding agent was available, and thus separate in the bottle, like the ...