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The Profit Impact of Market Strategy [1] (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Founded in 1916, American Educational Research Association (AERA) is a professional organization representing educational researchers in the United States and around the world. Headquartered in Washington, D.C., AERA strives to advance knowledge about education and promote the use of research to improve education and the public good.
Through collaboration between companies within a sector, a trade association participates in public relations activities such as advertising, education, publishing and, especially, lobbying and political action. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable ...
The Encyclopedia of Associations (EA) is a comprehensive directory of more than 20,000 associations, societies, and other non-profit membership organizations in the United States of America. [ 1 ] Originally titled the Encyclopedia of American Associations , EA was created by Frederick Gale Ruffner, Jr. in 1954 while he was working as a market ...
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