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A modality effect is present in chunking. That is, the mechanism used to convey the list of items to the individual affects how much "chunking" occurs. Experimentally, it has been found that auditory presentation results in a larger amount of grouping in the responses of individuals than visual presentation does. Previous literature, such as George Miller's The Magical Number Seven, Plus or ...
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. [1] The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. [2]
The two main concepts in the serial position effect are recency and primacy. The recency effect describes the increased recall of the most recent information because it is still in the short-term memory. The primacy effect causes better memory of the first items in a list due to increased rehearsal and commitment to long-term memory.
In persuasive communication, the order of the information's presentation influences opinion formation. The law of primacy in persuasion, otherwise known as a primacy effect, as postulated by Frederick Hansen Lund in 1925 holds that the side of an issue presented first will have greater effectiveness in persuasion than the side presented subsequently. [1]
The use of chunking increases the number of items we are able to remember by creating meaningful "packets" in which many related items are stored as one. The use of chunking is also seen in numbers. One of the most common forms of chunking seen on a daily basis is that of phone numbers. Generally speaking, phone numbers are separated into sections.
CHREST (Chunk Hierarchy and REtrieval STructures) is a symbolic cognitive architecture based on the concepts of limited attention, limited short-term memories, and chunking. The architecture takes into low-level aspects of cognition such as reference perception, long and short-term memory stores, and methodology of problem-solving [ 1 ] and ...
For instance, the spacing effect dictates that it is not an effective advertising strategy to present the same commercial back-to-back (massed repetition). If encoding variability is an important mechanism of the spacing effect, then a good advertising strategy might include a distributed presentation of different versions of the same ad.
Object-based attentional effects are attributed to the improved sensory representation of the object that results from attentional spread (an object-guided spatial selection). [ 8 ] : 1 [ 9 ] : 1 When attention is directed to a location within an object, other locations within that object also acquire an attentional advantage (via enhanced ...