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De Beers Diamond Jewellers (DBDJ) was established in 2001 as a 50:50 joint venture between The De Beers Group of Companies and LVMH, the French luxury goods company. [81] The first De Beers boutique opened in 2002 on London's Old Bond Street as the brand's flagship store. Since then, stores have opened in various cities around the world.
De Beers is synonymous with diamonds, having coined the phrase “Diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...
The increased stockpile comes as De Beers has doubled down on its retail segment, abandoned its own foray into lab-grown diamonds, cut production from diamond mines, launched a marketing campaign ...
The Diamond Trading Company (DTC) is the rough diamond sales and distribution arm of the De Beers Group. The DTC sorts, values and sells about 35% of the world’s rough diamonds by value. [1] The DTC has a combination of wholly owned and joint venture operations in South Africa (DBSSSA), Botswana (DTCB and DBGSS), and Namibia . [2]
De Beers has accumulated the biggest stockpile of diamonds since 2008, the Financial Times reported. Weak demand and rising competition from lab-grown products are weighing on the diamond titan.
The Millennium Star is a diamond owned by De Beers. At 203.04 carats (40.608 g), it is the world's second-largest known top-color (grade D, i.e., colorless), internally and externally flawless, pear-shaped diamond. The diamond was discovered in the Mbuji-Mayi district of Zaire in 1990 in alluvial deposits; uncut, it was 777 carats (155.4 g). De ...
De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier. De Beers, the company that coined the ...
Sir Ernest Oppenheimer formed Industrial Distributors in 1946, the first entity to focus on the industrial uses of natural diamond. [1]In 1956 it was decided that De Beers should make a concerted effort to produce synthetic diamond and, in response, a research group, called the Adamant Research Laboratory, was established and housed as a subdivision of the laboratory.