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Even though daywear dresses were influenced by the war, evening dresses remained glamorous. Women's undergarments became the soul of fashion in the 1940s [6] because it maintained the critical hourglass shape with smooth lines. Clothes became utilitarian. Pants or trousers were considered a menswear item only until the 1940s. [6]
Ceil Chapman (née Mitchell; February 19, 1912 – July 13, 1979) was an American fashion designer who worked in New York City from the 1940s to the 1960s. She created glamorous cocktail and party dresses, and worked with celebrity clients including television and movie actresses.
The designer Murray Arbeid – also noted for his elegant evening gowns – was an assistant at the fashion house. [ 11 ] [ 12 ] In 2012, Sherard's work formed part of the exhibition Glamour , a retrospective of 100 years of evening wear held at the Bath Museum of Costume . [ 13 ]
Fashion during the 1940s — clothing designed and/or popular in the 1940s. Also fashion designers and clothing companies active during the decade. The main articles for this category are 1930–1945 in Western fashion and 1945–1960 in Western fashion .
An evening gown, evening dress or gown is a long dress usually worn at formal occasions. [1] The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening gloves. Evening gowns are usually made of luxurious fabrics such as chiffon, velvet, satin, or organza.
He showed his first New York collection on October 30, 1940, and soon established himself as one of the leading American fashion designers. He solved fabric rationing issues by designing short evening gowns and "cocktail aprons" that could transform any dress into a formal evening dress. [4]