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2. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy involves mapping out the company's direction for the forthcoming planning period, whether that be three, five, or ten years. It involves undertaking a 360° review of the firm and its operating environment to identify new business opportunities that the firm could potentially leverage for competitive advantage.

3. Digital Strategies Small Businesses Can Use to Boost Sales on ...

   www.aol.com/digital-strategies-small-businesses...

   The survey found that the number of small business owners worried about having effective social media and marketing strategies in place for the holidays increased to 33%, up from 22% last year ...

4. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

5. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

6. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.