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  2. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  3. International English Language Testing System - Wikipedia

    en.wikipedia.org/wiki/International_English...

    IELTS One Skill Retake was introduced for computer-delivered tests in 2023, which allows a test taker to retake any one section (Listening, Reading, Writing and Speaking) of the test. [ 7 ] IELTS is accepted by most Australian , British , Canadian , European , Irish and New Zealand academic institutions, by over 3,000 academic institutions in ...

  4. Pair by Association Task - Wikipedia

    en.wikipedia.org/wiki/Pair_by_association

    An association can be improved with the aid of the production effect which is a finding where speaking a word out loud leads to enhancements in memory compared to reading a word silently. [10] The production effect is not limited to speaking a word aloud; mouthing, writing, whispering, spelling, and typing all lead to an enhanced memory though ...

  5. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  6. Advocacy group - Wikipedia

    en.wikipedia.org/wiki/Advocacy_group

    Astroturfing groups mask the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's ...

  7. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

  8. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders. Services are (usually) intangible economic activities ...

  9. Category:Marketing organizations - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing...

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