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Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom , Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
Brittania Sportswear was launched in 1973 by Walter Schoenfeld in Seattle, WA [4] It once reached sales of $300 million a year and was the country's top-selling blue jean. It plummeted into Chapter 11 bankruptcy protection in 1983 because of management problems and changes in fashion tastes. [ 5 ]
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006. [3]
These loose, collarless pullovers were the first sweatshirts. A new division of the company, focusing solely on the production of sweatshirts, became the Russell Athletic Company. The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on them to exhibit school pride.
At one time, BIKE produced athletic shoes and a wider range of sports-related apparel. In 2001, Bike was the official helmet supplier of the XFL American football league. Almost every player in the XFL wore a helmet made by the company. In 2003, Bike was part of the Russell Corporation, which is a subsidiary of Berkshire Hathaway.
By 1973, the year that he won the Coty Award, Ruffin had sold nearly US$5 million of good-quality, affordable wholesale clothing to retailers around the United States. [5] In 1974, Kennedy Fraser noted that Ruffin's designs in their clean modernity and accessibility were equal to the work of Halston , at that time one of the most successful and ...