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PRCAI was established on October 4, 2001. On the lines of the Public Relations and Communications Association in the United Kingdom, it was formed and mooted by various public relations firms in India. It is affiliated with the International Consultancy Communications Organization (ICCO) which is an international association for all national ...
According to a report by PRCAI titled ‘State of the Industry Survey 2019’, PR industry in India grew 12% to reach Rs 1,600 cr in 2019. [1] [2] Though conventional Media Relations continues to be the key revenue source for agencies, the revenue share of digital and social media services increased from 12 per cent in FY18 to 16 per cent in FY19.
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe . It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name).
The firm acquired PR.com in 2001, Maloney & Fox in 2003, Shout Holdings in 2004, Patzer PR in 2012, Buchan in 2016, Red Bridge Consulting and WATATAWA in 2017. [6] The firm also acquired Indian integrated consultancy Avian Media in 2018 and Codeword in 2019. [7] In September 2015, the company re-branded as WE Communications. [8]
Following Burson-Marsteller's appointment as public relations counsel for the Seoul Olympics in 1988, [36] it became the first foreign public relations firm to open a wholly owned communications and marketing office in South Korea. [58] Burson-Marsteller also expanded into Central and South America during the 1980s.
Ruder Finn is a public relations firm with headquarters in the United States and China. It is a large privately-owned communications agency, serving corporations, governments, and non-profits. [1] It also has offices in San Francisco, London, Washington, D.C., Singapore, and several Indian metro areas including the National Capital Region.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. [1] George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.