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  2. Argumentum ad populum - Wikipedia

    en.wikipedia.org/wiki/Argumentum_ad_populum

    When an argument uses the appeal to the beliefs of a group of experts, it takes on the form of an appeal to authority; if the appeal relates to the beliefs of a group of respected elders or the members of one's community over a long time, then it takes on the form of an appeal to tradition.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    A good rhetorician must be able to argue both sides to understand the whole problem, and; There is no better way to defend one's self. He described three fundamental ways to communicate persuasively: Ethos (credibility): refers to the effort to convince your audience of your credibility or character. It is not automatic and can be created ...

  6. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis.

  7. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  8. Speech codes theory - Wikipedia

    en.wikipedia.org/wiki/Speech_codes_theory

    Rhetoric. The discovery of truth and persuasive appeal. Speech codes reveal structures of self, society, and strategic action, no matter the culture. 4. The meaning of speech codes (The speech community assesses the meanings of speech.) We must listen to the way people talk within a culture and also how they respond.

  9. Public rhetoric - Wikipedia

    en.wikipedia.org/wiki/Public_rhetoric

    While the general populace currently views "doing rhetoric" as "menacing our fellow citizens with lies and misdirection," [19] these devices have the ability to allow rhetoricians and social activists alike to bring about social change and repair rhetoric's reputation in the eyes of the general populace. For example, in Cynthia Sheard's article ...