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Earl Robert Babbie (born January 8, 1938), is an American sociologist who holds the position of Campbell Professor Emeritus in Behavioral Sciences at Chapman University.He is best known for his book The Practice of Social Research (first published in 1975), currently in its 15th English edition, with numerous non-English editions.
Earl Babbie, The Practice of Social Research, 10th edition, Wadsworth, Thomson Learning Inc., ISBN 0-534-62029-9; W. Lawrence Neuman, Social Research Methods: Qualitative and Quantitative Approaches, 6th edition, Allyn & Bacon, 2006, ISBN 0-205-45793-2
Robert Allan Humphreys (1930–1988), known as Laud Humphreys, was an American sociologist and Episcopal priest. He is noted for his research into sexual encounters between men in public bathrooms, published as Tearoom Trade (1970) and for the questions that emerged from what was overwhelmingly considered unethical research methods. [2]
The range of social scientific methods has also expanded, as social researchers draw upon a variety of qualitative and quantitative techniques. The linguistic and cultural turns of the mid-20th century, especially, have led to increasingly interpretative, hermeneutic, and philosophical approaches towards the analysis of society.
Garfinkel expanded on this idea by developing ethnomethodology as a qualitative research method for social scientists. Later, in the 1970s and 80s, famous social psychologist Stanley Milgram developed two experiments to observe and quantify responses to breaches in social norms to empirically analyze reactions to violation of those norms. [3] [4]
Exploratory research is "the preliminary research to clarify the exact nature of the problem to be solved." It is used to ensure additional research is taken into consideration during an experiment as well as determining research priorities, collecting data and honing in on certain subjects which may be difficult to take note of without exploratory research.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities. The level of measurement is the type of data that is measured.