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Logo of the former brand, Fairfield Inn & Suites (1987–2019) Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia.
Introduced in May 1997, the concept arose out of rebranding former Fairfield Suites properties, which featured an all-suite layout, into a brand of its own. [3] The 34 properties (six managed and 28 franchised) in 1999 grew to 153 by 2006.
Montage International (or Montage Hotels) is a luxury hotel and resort management company founded by Alan Fuerstman and based in Irvine, California.As of 2022, it operates 14 properties in the United States and Mexico, with seven of those properties under the Montage Hotels and Resorts brand and seven under its Pendry Hotels and Resorts brand.
In 1987, Marriott sold the Big Boy restaurants franchise rights to Elias Brothers for an undisclosed amount while keeping 208 company-owned Bob's Big Boy restaurants in California and selected locations on the East Coast. [27] In 1988, Marriott purchased all 91 Wag's restaurants from Walgreens Corporation, [28] but dissolved the chain in 1991.
AC Hotels by Marriott, formerly named AC Hoteles C. A., is a midscale hotel chain owned by Marriott International serving business and leisure travelers. As of June 30, 2020, it had 170 hotels with 25,811 rooms in addition to 135 hotels with 23,172 rooms in the pipeline.
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
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