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IKEA has 471 stores in 63 countries—but it still looks at each country as a unique market of its own. The Swedish company has local customers, not global ones, and leaves the pricing mandate to ...
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A stainless steel countertop. A countertop, also counter top, counter, benchtop, worktop (British English) or kitchen bench (Australian or New Zealand English), bunker (Scottish English) is a raised, firm, flat, and horizontal surface.
Stainless steel table with glass plate top. The chairs are polypropylene composite plastic with stainless steel legs. Metal furniture is furniture made with metal parts: iron, carbon steel, aluminium, brass and stainless steel. Iron and steel products are extensively used in many application, ranging from office furnishings to outdoor settings.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
A man assembling an IKEA Poäng chair. Rather than being sold pre-assembled, much of IKEA's furniture is designed to be assembled by the customer. The company claims that this helps reduce costs and use of packaging by not shipping air; the volume of a bookcase, for example, is considerably less if it is shipped unassembled rather than assembled.