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Coca-Cola: Coca-Cola is an American multi-national carbonated beverage. The company manufactures and retails of nonalcoholic beverage concentrates and syrups. It also produces soft drinks such as Tab, Fanta, and sprite. Fanta was originally an orange-based soft drink in bottle and can.
Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles. [3] [4]
Download QR code; Print/export Download as PDF; Printable version; In other projects Wikidata item; Appearance. ... List of promotional campaigns by Coca-Cola.
In 2005 Coca-Cola released a calorie-free flavored water version of Ciel called Ciel Aquarius (renamed Ciel+ in 2008). In that same year, Ciel Dasani was released, a functional water with skin nutrients and fiber available in four flavors: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea; a year later, this product was discontinued.
From the producers perspective building a different product compared to competitors can create a competitive advantage which can result in higher profits. Through differentiation consumers gain greater value from a product, however this leads to increased demand and market segmentation which can cause anti-competitive effects on price.
Coca-Cola quietly recalled over 13,000 12-packs of Minute Maid Zero Sugar Lemonade in September due to a labeling mistake, according to the U.S. Food and Drug Administration (FDA). The cans ...
Micro-segmentation on the other hand requires a higher degree of knowledge. While macro-segmentation put the business into broad categories, helping a general product strategy, micro-segmentation is essential for the implementation of the concept. “Micro-segments are homogeneous groups of buyers within the macro-segments” (Webster, 2003).
Coca-Cola Stevia – Released 2019, available only in Canada, test product as a potential replacement for the current Coca-Cola Life. [22] Coca-Cola Zero Sugar – diet version of Coca-Cola, sister product of Diet Coke; Cocoteen [14] Coke II – Re-formulated Coca-Cola, replaced original formula Coca-Cola as "New Coke" for a brief time in 1985 ...