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When organizations go online, they have to decide which e-business models best suit their goals. [11] A business model is defined as the organization of product, service and information flows, and the source of revenues and benefits for suppliers and customers. The concept of the e-business model is the same but used in online presence.
Business-to-consumer (B2C), or direct-to-consumer, is the most common e-commerce model. It deals in electronic business relationships between businesses—both producers and service providers—with end consumers.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price.
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Business-to-business (B2B) online marketplaces are platforms that allow companies to buy and sell products or services to other businesses. These marketplaces typically focus on a specific product or service category and are used by businesses to find suppliers, negotiate prices, and manage logistics.
Amazon.com was a virtual business pioneer. As an online bookstore, it delivered and brokered bookstore services without a physical retail store presence; efficiently connecting buyers and sellers without the overhead of a brick-and-mortar location.
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