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The "Great Sign" was a familiar sight on U.S. highways in the 1950s, 1960s, and 1970s. A Holiday Inn in New Orleans, pictured on a postcard c. 1975. The "Great Sign" was the roadside sign used by Holiday Inn during its original era of expansion from the 1950s to 1970s.
In 1988, after the British government limited the number of pubs that brewers could directly own, Bass further invested in the expansion of its hotel business with the purchase of Holiday Inn International from shareholders. [6] Bass sold off the bulk of Crest Hotels in 1990, and the few remaining properties were absorbed into the Holiday Inn ...
Holiday Inn Express was founded in 1990 under the ownership of Bass. [7] Plans at the time called for 250 locations to be open by 1995. [8] The first three hotels under the Holiday Inn Express name all opened in 1990. These were located in Nashville, Tennessee; Abilene, Texas; and Poughkeepsie, New York. All three were converted from existing ...
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Crowne Plaza was established in 1983 as a breakout brand formed as the upscale sister brand to Holiday Inn. [2] The first Crowne Plaza by Holiday Inn hotel opened that year in Rockville, Maryland. [3] In 1988, Bass PLC (today InterContinental Hotels Group) purchased Holiday Corporation and in 1994 the brand was renamed Crowne Plaza Hotels. [4]
In April 2001, Six Continents bought the UK-based Posthouse Hotels business from Compass Group for £810 million, and during the following year re-branded the 79 hotels to Holiday Inn. [ 2 ] In 2003 it de-merged into a pubs business, Mitchells & Butlers , and the remaining hotels and soft drinks business of Britvic , were renamed as ...