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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
True Colors is a personality profiling system created by Don Lowry in 1978. [1] It was originally created to categorize at risk youth [ 2 ] into four basic learning styles using the colors blue, orange, gold and green to identify the strengths and challenges of these core personality types.
The Hartman Personality Profile is based on the notion that all people possess one of four driving "core motives". [3] The Color Code is based on four types of personality, identified by color: Red, (motivated by power); Blue, (motivated by intimacy); White, (motivated by peace); and Yellow, (motivated by fun). [4]
"While color preferences may not definitively unveil personality traits, we can gain insight into an individual's expression by deferring to universal archetypes from nature and cultural history ...
In trait theory, the Big Five personality traits (sometimes known as the five-factor model of personality or OCEAN or CANOE models) are a group of five characteristics used to study personality: [1] openness to experience (inventive/curious vs. consistent/cautious) conscientiousness (efficient/organized vs. extravagant/careless)
A chart with descriptions of each Myers–Briggs personality type and the four dichotomies central to the theory. The Myers–Briggs Type Indicator (MBTI) is a self-report questionnaire that makes pseudoscientific claims [6] to categorize individuals into 16 distinct "psychological types" or "personality types".