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In the 1960s and 1970s, they started introducing sportops, a pocket T-shirt, and fashionable underwear made of nylon. [citation needed] In 1976, BVD was purchased by Fruit of the Loom. The company filed for bankruptcy in 1999 and was purchased by Berkshire Hathaway in 2001. [10]
They have designs like Dragon Tales, [3] Bob the Builder (using the female characters) and Pokémon [3] while carrying the traditional design of adult female panties. Fruit of the Loom manufactures Funpals underwear [1] while Hanes manufactures Showtoons which directly competes with both Funpals and FunGals. Unlike Showtoons, Funpals shows its ...
Vassarette is a brand of women's underwear owned by Vanity Fair Brands, a division of Fruit of the Loom. Until 2010 the brand was owned by the Northwestern Knitting Company, which became Munsingwear. Their lines include bras, stockings and lingerie, and they were previously a major manufacturer of girdles.
Underoos is a brand of underwear primarily for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics , animated programs , and fantasy/science fiction .
In 1999, Fruit of the Loom filed for Chapter 11 bankruptcy protection, shortly after posting a net loss of $576.2 million. [14] Its 66 million shares of outstanding common stock dropped in value from about $44 per share in early 1997 to just more than $1 by spring 2000. Reasons for the bankruptcy are varied.
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