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4INFO; Adbot; Adform; Adobe Systems; ADTECH; Adtile Technologies; Afilias; Alawar Entertainment; Amazon.com; AppNexus; Badgeville; BrightRoll; comScore; Criteo ...
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, ...
United States v. Google LLC is an ongoing federal antitrust case brought by the United States Department of Justice (DOJ) against Google LLC on January 24, 2023. [2] The suit accuses Google of illegally monopolizing the advertising technology (adtech) market in violation of sections 1 and 2 of the Sherman Antitrust Act of 1890.
Then Chairman and CEO Eric Schmidt (left) with co-founders Sergey Brin (center) and Larry Page (right) in 2008. Google LLC (/ ˈ ɡ uː ɡ əl / ⓘ, GOO-gəl) is an American-based multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns (including display, video and mobile formats). The company was founded in 1998 in Frankfurt , Germany , and was acquired by web portal AOL on May 15, 2007. [ 1 ]
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
The DOJ wants the judge to rule that Google needs to separate its publisher adtech — the DoubleClick for Publishers ad server and its Google AdExchange — from its advertiser adtech, namely its ...
The Department of Justice and 17 state attorneys general seek to break up Google's adtech business. Arete Research analysts suggest spinning off Google's adtech as a B Corp instead.