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Aveda product. Aveda was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born.
The company ventured into its first hair care and holistic beauty brand with Aveda in 1997. The fragrance house Jo Malone London was acquired in 1999. [7] On November 16, 1995, the Estée Lauder Companies went public on the New York Stock Exchange at $26.00 a share ($6.50 on a post-split basis). [8]
Aveda notes that for the multi-step system to have maximum impact, it should be used for at least eight weeks straight. Also, the brand’s research and impressive clinical data have come from ...
Horst M. Rechelbacher (1941 – February 15, 2014) was an Austrian American businessman who was the founder of the cosmetics company Aveda Corporation and Intelligent Nutrients. His interest in developing products without toxic chemicals launched the market for natural cosmetics in the United States.
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