Search results
Results From The WOW.Com Content Network
Cost per action (CPA) is calculated as the cost divided by the number of actions being measured. So, for example, if the spend is $150 on a campaign and the actions attributed to this campaign is 10, this would give the campaign a cost per action of $15.
A 1995 study of the cost-effectiveness of reviewed over 500 life-saving interventions found that the median cost-effectiveness was $42,000 per life-year saved. [7] A 2006 systematic review found that industry-funded studies often concluded with cost-effective ratios below $20,000 per QALY and low quality studies and those conducted outside the ...
Cost per action; Cost per lead; Cost per procedure; Cost-plus contract; Cost-plus pricing; D. Demand optimization; Demand shaping; Deprival value; Discounts and ...
In this way, ABC often identifies areas of high overhead costs per unit and so directs attention to finding ways to reduce the costs or to charge more for more costly products. Activity-based costing was first clearly defined in 1987 by Robert S. Kaplan and W. Bruns as a chapter in their book Accounting and Management: A Field Study Perspective ...
Various types of measurable action may be used in charging for performance-based advertising: Many Internet sites charge for advertising on a “CPM” (cost per thousand) or cost per impression basis. That is, the advertiser pays only when a consumer sees their advertisement.
C1 and E1 would represent the cost and gain, respectively of taking a specific action. So, an example in which the costs and gains, respectively, are $140,000 and 3.5 QALYs, would yield a value of $40,000 per QALY.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
When a mobile consumer requests content in the form of, for example, e-vouchers, audio files or video clips, the advertiser is charged a nominal sum by the platform that supports the marketing campaign. Each request is defined as an "activity". The platform's pricing charges a cost-per-activity. The amount payable by the advertiser is a ...