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Credibility gap is a term that came into wide use with journalism, political and public discourse in the United States during the 1960s and 1970s. At the time, it was most frequently used to describe public skepticism about the Lyndon B. Johnson administration's statements and policies on the Vietnam War. [1]
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Authority bias is the tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion. [1] An individual is more influenced by the opinion of this authority figure, believing their views to be more credible, and hence place greater emphasis on the authority figure's viewpoint and are more likely to obey them.
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Over time, these effects can exacerbate gaps between individuals’ and groups’ levels of KAP. [8] With this in mind, this can also be a good thing in terms of the members of the public that can actively increase their own knowledge base, decrease the knowledge deficit and assess the truth and validity of what mass media outlets and ...
Fiedler studied psychology at the Justus-Liebig-Universität Gießen ... A concern of Fiedler is the credibility gap of contemporary research manifesting itself in a ...
A central issue in qualitative research is trustworthiness (also known as credibility or, in quantitative studies, validity). [39] There are many ways of establishing trustworthiness, including member check , interviewer corroboration, peer debriefing, prolonged engagement, negative case analysis, auditability, confirmability, bracketing, and ...
The credibility and attractiveness of the communicator (source), the quality and sincerity of the message (nature of the communication), and the attention, intelligence and age of the audience (nature of the audience) can influence an audience's attitude change with a persuasive communication.