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Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars Inc..There are two varieties: the U.S. Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the U.S. and Canada (neither bar is sold as Milky Way in Canada).
In the United States, it is marketed as the Milky Way bar. [3] It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars Sr., son of American candy maker Frank C. Mars. [2] He modelled it after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes.
Martoccio invented a synthetic coating for his candy bars to keep them from melting in warm temperatures. He used only the very best ingredients—real cocoa butter, eggs, etc.-- and was still able to sell his milk chocolate bars for 3 cents compared to the 5 cent Hershey bar (1955). That was not continued after the company was sold in 1967. [2]
The explanation given is that the Milky Way bar's three ingredients in the US (chocolate, nougat, and caramel) were originally meant to represent the three musketeers. However the Milky Way bar was released in the US in 1924, and the 3 Musketeers bar was released in the US in 1932, disproving this urban myth. [12] [13]
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In some countries, the Milky Way Bar has been replaced, or is under limited edition. In these countries, it is usually replaced with Milky Way crispy rolls, which was introduced in 2017. In the United States version, Milky Way and Galaxy were replaced with the American versions, and Maltesers Teasers is not a part of the selection.
Print/export Download as PDF; Printable version; ... List of names for the Milky Way; List of novae in the Milky Way galaxy; List of stellar streams; M. Maggie ...
Mars Nederland (English: Mars Netherlands) is the Dutch division of Mars, Incorporated, a privately held multi-national company in food, pet care products, and confectionery products.