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Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures.
The word pamphlet for a small work (opuscule) issued by itself without covers came into Middle English c. 1387 as pamphilet or panflet, generalized from a twelfth-century amatory comic poem with a satiric flavor, Pamphilus, seu de Amore ('Pamphilus: or, Concerning Love'), written in Latin.
[102] [103] Another example of companies using crowdsourcing successfully is the beverage company Jones Soda that encourages consumers to participate in the label design themselves. [104] This trend has given rise to several online platforms that host user-generated advertising competitions on behalf of a company.
The benefit of electronic publishing comes from using three attributes of digital technology: XML tags to define content, [27] style sheets to define the look of content, and metadata (data about data) to describe the content for search engines, thus helping users to find and locate the content (a common example of metadata is the information ...