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Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent subsequently plummeted. Today Pepsodent is a "value brand" marketed ...
Promise: [32] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil." [38] P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
The goal was to produce a brand of toothpaste that would be affordable by everyone. By the end of the 1930s, Blendax had become Europe's largest producer of toothpaste with 43 million tubes per year. The product portfolio was expanded to include other personal hygiene products like shampoo, soap, skin cream and Mouthwash.
The Macleans company scored a major takeover after Woolworths stocked it in the early 1930s (as the company only sold Colgate toothpaste previously). In 1938, Macleans was purchased by Beecham Group. [5] In 1987, GlaxoSmithKline introduced an antibacterial agent into the Macleans toothpaste, being the first to do so.
In February 1930, it purchased for $215,000 the New Brunswick manufacturing plant of Reichardt Cocoa & Chocolate Company. By April 1931, Zonite's subsidiaries became concentrated in a single production facility. These included Zonite, Forhan's toothpaste and antiseptic, Argyrol, and Larvex. [2]
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Promotional poster for the Kolynos toothpaste from the 1940s Kolynos is a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995. The name is a combination of two Greek words, meaning "beautifier" and "disease preventer".