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Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing. [1]Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently.
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Created Date: 8/30/2012 4:52:52 PM
Potential buyers are then free to bid on the item until the time period expires. The buyer with the highest offer wins the right to purchase the item for the price determined at the end of the auction. A reverse auction is different in that a single buyer offers a contract out for bidding. (In an e-procurement arrangement this is done either by ...
LAGUNA NIGUEL, Calif. (AP) — Freddie Freeman’s historic walk-off grand slam ball from Game 1 of the World Series has sold for $1.56 million at auction.. The bidding at SCP Auctions went into ...
CAIRO (Reuters) -Israeli military strikes killed at least 26 Palestinians across the Gaza Strip on Thursday, medics said, as forces stepped up their bombardment of central areas and tanks pushed ...
WASHINGTON (Reuters) -U.S. President Joe Biden's administration has awarded over $100 billion in grants created by its signature climate law, the Inflation Reduction Act, Biden senior advisor for ...