Search results
Results From The WOW.Com Content Network
JSTOR (/ ˈ dʒ eɪ s t ɔːr / JAY-stor; short for Journal Storage) [2] is a digital library of academic journals, books, and primary sources founded in 1994. Originally containing digitized back issues of academic journals, it now encompasses books and other primary sources as well as current issues of journals in the humanities and social sciences. [3]
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Descriptions of women's history collections from sources in the UK, as well as women's history websites. Free London Metropolitan University: Global Health [70] Public Health Specialist abstracting and indexing database dedicated to public health research and practice. Contains scientific records from 1973 to the present. Subscription CABI: HCI ...
In the follow-up literature, comparing research units or even the output of publishing companies became the target of research. [17] [20] White et al. wrote, Libcitation counts reflect judgments by librarians on the usefulness of publications for their various audiences of readers.
Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Unsourced material may be challenged and removed. Find sources: "RFM" market research – news · newspapers · books · scholar · JSTOR ( April 2015 ) ( Learn how and when to remove this message )
The purpose of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and up to date market information.Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information.
Journal ranking is widely used in academic circles in the evaluation of an academic journal's impact and quality. Journal rankings are intended to reflect the place of a journal within its field, the relative difficulty of being published in that journal, and the prestige associated with it.