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Francis Joseph Aguilar (August 19, 1932 – February 17, 2013) was an American scholar of strategic planning and general management.He joined the faculty of Harvard Business School in 1964 and became a tenured professor there in 1971. [1]
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
A company is influenced by its environment. Many environmental factors, especially economical or social factors, play a big role in a company's decisions, because the analysis and the monitoring of those factors reveal chances and risks for the company's business. This environmental framework also gives information about location issues.
Factors affecting organization in Macro environment are known as PESTEL, that is: Political, Economical, Social, Technological, Environmental and Legal. Demography refers to studying human populations in terms of size, density, location, age, gender, race, and occupation. [6]
Eduard Kurt Christian Pestel (29 May 1914 – 19 September 1988) was a German industrial designer, [1] economist, professor of mechanics and politician who was born in Hildesheim and died in Hannover. [2]
6: Frito Lay: Follows the making and distribution of potato chips, cheese puffs and tortilla chips at the biggest Frito Lay factory in Perry, Georgia: 2011: Jan 28, 2012: 7: Ford F-150: 2011: Feb 4, 2012: 8: Bacardi: Goes into the Bacardi manufacturing plant and explores how the famous rum is made. 2011: Feb 11, 2012: 9: Ducati: Follows the ...
The result of her research was Silent Spring, which brought environmental concerns to the American public. The book was met with fierce opposition by chemical companies, but it swayed public opinion and led to a reversal in US pesticide policy, a nationwide ban on DDT for agricultural uses , [ 2 ] and an environmental movement that led to the ...
There are 3 main factors that determine the degree of substitutability of any two given products: [9] The purpose of the product; The occasion for using the product; The geographical area; The purpose of the products refers to how consumers use the product to satisfy their wants or needs.