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The advertisements for Cadbury Chomp in South Africa have been greatly popular since the early 1970s, and feature a father Hippo teaching his son to exercise his jaws in order to grab a full mouthful of chocolatey goodness. In 2009, the UK version of Chomp got a new look, the 'C' resembles a mouth with teeth.
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. [3] Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries ...
Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
In Canada and Germany, Wunderbar is a Cadbury Adams product marketed under the license of Cadbury UK Limited. It is also available in a package of "minis" and in a 12 g size for Halloween . Since January 2012, Starbars have been available in the Nordic countries , manufactured by Marabou Sweden (owned by Mondelēz International who also owns ...
Cadbury's launched the new product in 1999, with the tag line The people magnet in a campaign designed by TBWA GGT Simons Palmer, and with sponsorship of Coronation Street, with the whole campaign costing £4.8 million. [4] [2] [5] In 2002, the product name was just shorten to Cadbury's Heroes in a campaign managed by TWBA. [3]
The Cadbury Schweppes logo used until the demerger in 2008. Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969. [17] At the time, the Cadbury family held seven of the thirteen seats on the company board, plus chairmanship. The Cadbury family held approximately 50% of the ordinary shares, while the Frys held about 10%.
Dorothy Adlington Cadbury (1892–1987), director of Cadbury and botanist. Her name appears on the side of tubs of Cadbury Roses chocolates. [3] Paul Cadbury (1895–1984), chair of the Barrow Cadbury Trust from 1958 until his death in 1984 [4] Charles Lloyd Cadbury (1926–2000), director of Barrow Cadbury Fund from 1992 until his death [5]
The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods). Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan. [citation needed]