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Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
Lego Interactive (formerly Lego Media and later Lego Software) was the video game publishing division of the Lego Group. [42] The company was founded as Lego Media in 1996 and headquartered in London, England. [43] In February 1999, Lego Media announced their move into the girls' software industry, starting with Lego Friends. [44]
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The turnaround is apparent in the company's financials: Lego Group's revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars , Wizarding World or Marvel and DC Comics .
Lego Mexico is established. The company grows to 8,880 employees worldwide. First pink Lego bricks. Brick Kicks, the official Lego Club Magazine, is renamed Lego Mania Magazine. 1995 Lego Primo series is introduced. Lego Aquazone is introduced. Royal Knights, a sub-line of Lego Castle is introduced. Unitron is discontinued.
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