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Via Frattina contains fashion shops, and in the past has been the home of Byblos, Tiffany, and Versace. [4] Via Cola di Rienzo, Via Ottaviano, Viale Giulio Cesare, Via Candia (near Prati) is one of the most important areas for shopping and cafés in the city. And Via Cola di Rienzo is the most famous of the streets.
Rome is regarded as one of the world's most beautiful ancient cities, [2] and contains vast amounts of priceless works of art, palaces, museums, parks, churches, gardens, basilicas, temples, villas, piazzas, theatres, and other venues in general. As one of the world's most important and visited cities, [3] there are numerous popular tourist ...
Rome is the 2nd most visited city in the EU, after Paris, and receives an average of 7–10 million tourists a year, which sometimes doubles on holy years. The Colosseum (4 million tourists) and the Vatican Museums (4.2 million tourists) are the 39th and 37th (respectively) most visited places in the world, according to a 2009 study. [1]
Italy is also a destination for shopping tourism. [134] Italian fashion has a long tradition. The shops that attract the most tourists are those of clothing, leather goods and cosmetics and perfumery, while the most visited Italian cities for this type of tourism are, in descending order of visits, Milan, Florence, Rome, Venice and Turin. [135]
Thought to be the world's oldest shopping mall, the arcades in Trajan's Market are now believed by many to be administrative offices for Emperor Trajan. The shops and apartments were built in a multi-level structure and it is still possible to visit several of the levels. Highlights include delicate marble floors and the remains of a library. [5]
The heart of ancient Rome, it has been called the most celebrated meeting place in the world, and in all history. [3] Located in the small valley between the Palatine and Capitoline Hills , the Forum today is a sprawling ruin of architectural fragments and intermittent archaeological excavations attracting 4.5 million or more sightseers yearly.