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AmeriMark Direct was an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States.It operated 10 catalogs and 7 websites [1] and specialized in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares.
Johnson changed Spiegel's image to that of a "fine department store in print." Accordingly, the Spiegel catalog was completely revamped; low-budget items were replaced by upscale apparel and accessories for career women. Merchandise bearing designer labels began appearing in 1980, when the company introduced a line of Gloria Vanderbilt products.
[3] [31] They sell high-end items ranging from men's and women's apparel to shoes, food, gift items. Furniture, and kitchenware among other products. [7] More than 80 percent of customers are women. [7] The Solutions brand is the biggest seller followed by the main Norm Thompson catalog and Sahalie. [25]
Soft Surroundings is an American catalog chain specializing in women's clothing and bedding products. Based in St. Louis, Missouri, it currently has 44 locations nationwide, most of which are located in lifestyle centers and indoor shopping malls.
The first color catalog was produced in 1989, continuing to depict products with illustrations rather than photos. Within the first year, the J. Peterman Company made $300,000 in sales on media ad space. In 1989, the company made $4.8 million in sales, and concluded its first deal with Hambro America.
The first four-color catalog, called Northcountry, was published in 1985. Writing and design were handled in house, leveraging Ann's background as a copy director for Macy's. Northcountry took the then-unusual approach of depicting apparel without models and describing products with colorful prose. By 1986 the company had achieved profitability ...
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