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From 1991 to 1995, the company built a retail business by focusing on entertainment licensed brands with in-store merchandising displays. In late 1995, the company acquired Dakin Inc., a stuffed animals company. This acquisition strengthened Applause's generic stuffed animal business to balance out its entertainment license portfolio.
Gund is the manufacturer of plush stuffed animals. It sells over 1500 products including Gund, Baby Gund, Gund Bears, Gund Snuffles teddy bears, and Gund Holiday. Gund is known for under-stuffing their products to make them softer than competing teddy bears. [29] [8] One of Gund's most popular bears is Snuffles, a plush the company launched in ...
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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
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Sisters-in-law Randi Jaffe and Jenny Jaffe created the LA Lost Stuffy Project, which raises funds to buy new versions of stuffed toys and blankets lost in the fires.