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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Opposed to the normative nature of the excellence theory, the contingency approach posits that "true" excellence should instead facilitate public relations to pick the most appropriate strategies which best meet the current need of the organization and its publics at any given point in time, and that antecedent, mediating, and moderating ...
Guidelines for measuring relationships in public relations. Gainesville, FL: The Institute for Public Relations. Huang, Y. (1998, August). Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001).
The goal of public administrative theory is to accomplish politically approved objectives through methods shaped by the constituency. To ensure effective public administration, administrators have adopted a range of methods, roles, and theories from disciplines such as economics, sociology, and psychology.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The concept of dialogue has its roots in various disciplines such as philosophy, rhetoric, psychology, and relational communication. [2] Philosophers and rhetoricians have long perceived dialogue as one of the most ethical forms of communication and as one of the central means of separating truth from falsehood.
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
The notion of a communicative constitution of organization comprises three schools of thought: [3] (1) The Montreal School, (2) the McPhee's Four Flows based on Gidden's Structuration Theory, and (3), Luhmann's Theory of Social Systems. All CCO perspectives agree that “communication is the primary mode of explaining social reality”. [3]