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Pepsi has been the prominent sponsor of the Super Bowl Halftime Show for a while, now. However, according to a report from the Sports Business Journal, there could be a new sponsor moving forward.
Guy Fieri’s second stab at creating a giant Super Bowl tailgate party has a massive new backer. PepsiCo, one of the most stalwart of Super Bowl advertisers, is taking a title sponsorship in Guy ...
[1] [2] It was the first Super Bowl halftime show to be centered entirely around hip hop music, [3] as well as the last halftime show to be sponsored by Pepsi, with Apple Music taking over the sponsorship beginning with Super Bowl LVII. [4] [5] The show was televised nationally in the U.S. by NBC.
Pepsi has also sponsored the NFL Rookie of the Year award since 2002. [73] Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of the competition. [74]
Pepsi vending machines are spread throughout the campus. Soft drinks are served in Pepsi cups on game day. And the signage is anchored by a permanent Pepsi logo on the scoreboard of the 106,537 ...
The Super Bowl LIII Halftime Show, officially known as the Pepsi Super Bowl LIII Halftime Show, took place on February 3, 2019, at Mercedes-Benz Stadium in Atlanta, Georgia, as part of Super Bowl LIII. It was headlined by Maroon 5, joined by rappers Big Boi and Travis Scott as guests.
It will reportedly cost up to $50 million to replace Pepsi as the Super Bowl halftime show sponsor. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ...
For the first time, Pepsi was the sponsor of the halftime show. [3] They would return to sponsoring halftime shows with Super Bowl XLVII. [5] After having, in the past, been uninterested in performing in a Super Bowl halftime show, in 2006, Prince expressed interest. [6]