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Victoria's Secret is an American lingerie, clothing and beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy and Gaye Raymond, [5] [6] the company's five lingerie stores were sold to Les Wexner in 1982. [7]
Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line.The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). [1]
In November 2022, it was announced Adore Me had been acquired by Victoria's Secret for $400 million USD. [16] [17] Victoria's Secret & Co made the decision to purchase Adore Me in part because of the subscription service, with the hope of retaining consumers beyond the traditional reliance of brand loyalty. [18]
Victoria's Secret is the largest lingerie retailer in the US and has been for several decades. In February, the company promised to execute a turnaround under new management after selling a 55% ...
When is the 2024 Victoria's Secret Fashion Show? The 2024 Victoria's Secret Fashion show is returning to New York City on Oct. 15 and will feature performances from its first all-women lineup ...
For Mother's Day 2021, just a month before Victoria's Secret made its new marketing intentions public, the lingerie company featured a pregnant model for the very first time in honor of Mother's ...