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Choice Hotels began a transformation of its Comfort properties in 2012, [43] with the company removing its franchising from 600 properties that did not meet Choice Hotels’ new standards. [44] Choice Hotels rebranded Comfort in 2018, which brought its Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands under one umbrella. [44]
Red Lion Hotels' roots began in 1959 in the Portland metropolitan area by two local business partners, Tod McClaskey and Ed Pietz. The two had met at McClaskey's first business, the Frontier Room, in Vancouver, [3] Washington and went on to purchase the 89-room Thunderbird Motor Inn in Portland, Oregon, located along the Willamette River, at the east end of Portland's Broadway Bridge, across ...
Tru by Hilton in Lake City, Florida. The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles.It was designed to compete against Comfort Inn and La Quinta, [5] and the first Tru by Hilton hotels were expected to open late in the same year. [6]
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Choice Hotels created Comfort Inn as an economy limited service brand in 1982. New limited-service brands from existing franchisors provided market segmentation ; by using a different trademark and branding , major hotel chains could build new limited-service properties near airports and freeways without undermining their existing mid-price brands.
The properties contain a minimum of 40 guest rooms and are often located near highways or highway access. All hotels provide a free breakfast. As of December 31, 2022, there are 759 Econo Lodge hotels open with 44,697 rooms. [2] [3] There are Econo Lodge motels in every US state and Canadian province.