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Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
Reebok International Limited is a global producer of athletic footwear, apparel, and accessories; and was a subsidiary of Adidas since 2005, until it was sold to Authentic Brands Group in 2021. Reebok has marketed itself using a variety of ad campaigns.
Reebok Freestyle is an athletic shoe introduced in 1982 by Reebok.The Freestyle was the first sneaker designed (by Angel Martinez [1]) and marketed for women. [2] [3] [4] It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. [5]
In February 2003, Reebok released a commercial featuring Tate that parodies a Nike, Inc. commercial. In the Nike version, a streaker disrupts a British football match; in the Reebok ad, Tate tackles the streaker then proclaims, "You just did it, so I had to hit it". The advertisement was one of several competitive and deliberate spoofs between ...
Reebok Zig is an athletic footwear technology and collection of shoes designed by Reebok. ZigTech debuted in January 2010 and was first introduced with the ZigPulse later that year. [ 1 ] ZigTech includes a zigzag foam sole that is designed to push athletes forward. [ 2 ]
Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok. [1] It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.
The Reebok Ventilator debuted in 1990 with new footwear technology that promoted airflow. [1] In 1991, the Ventilator Supreme was released as a follow-up to the original shoe. The design differed in that the Supreme iteration's thermoplastic polyurethane (TPU) support extended all the way from the arch to the heel for better motion control. [1]
The acquisition of Reebok also allowed Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world. [36] In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 ...