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They specified that the bag be able to hold 50 kg and large enough to carry wallpaper-rolls. [3] Soon after, IKEA released the yellow bag which was a precursor to the FRAKTA, only be able to be used in stores. Kamprad wanted two different bags in order to differentiate which bags could be purchased, and which could not.
In a statement, Ikea said they partnered with Abloh to "explore inspiring design for young people and their 'first home.'" The newly designed bag has side wings and the word "Sculpture" written on ...
After years of advertising the FRAKTA as its premiere shopping bag, IKEA recently announced the staple blue-and-yellow tote is getting a serious upgrade.
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In response to the toy's popularity, IKEA has produced a line of Blåhaj shopping bags, which are sold at its stores in some regions, including Taiwan and Malaysia. [ 15 ] [ 16 ] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region.
The world's largest IKEA store is located in Pasay, Metro Manila, Philippines. In November 2021, IKEA opened its largest store in the world, measuring 65,000 square metres (700,000 sq ft), [36] in the Philippines at the Mall of Asia Complex in Pasay City. [37] [38] [39]