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Very large banners may be produced using "grand format inkjet printers" of >3,000 m (9,800 ft) width, or computer-controlled airbrush devices which print the ink directly onto the banner material. Some of the fastest wide and grand format inkjet printers are capable of printing up to 3,000 square feet (280 m 2 ) per hour.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group.According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.
The first scrolling billboards appeared in 1988, which increased the number of advertising panels without raising the number of structures. In 1999, the group acquired Havas Media Communication and Avenir. [5] This acquisition allowed the group to expand into the large-format advertising market and advertising in airports.
A billboard (also called a hoarding in the UK and many other parts of the world [vague]) [1] is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their ...
A Canon wide format printer. Wide format printers (large format printers) are generally accepted to be any computer-controlled printing machines (printers) that support a maximum print roll width of between 18 and 100 inches (460 and 2,540 mm). Printers with capacities over 100 in wide are considered super-wide or grand format.