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Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
Google Business Profile (GBP), formerly Google My Business (GMB) is a free tool that allows businesses to create and manage their Google Business listing. These listings must represent a physical location that a customer can visit. A Google Business listing appears when customers search for businesses either on Google Maps or in Google SERPs.
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Google allows business owners to create and verify their own business data through Google Business Profile (GBP), formerly Google My Business (GMB). [93] Owners are encouraged to provide Google with business information including address, phone number, business category, and photos. [94]
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
Search Engine Optimization is a process which can help businesses to expand their online reach
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
Google Primer was a free mobile application by Google, designed to teach digital marketing and business skills to small and medium business owners, startups, and job seekers using 5-minute interactive lessons. [1] [2] It was a part of Google's Grow with Google and Digital Unlocked initiatives.
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