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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA was hit hard by COVID-19 because of lockdowns in various countries, like in the UK and Canada. [44] [45] Because demand had fallen, [46] its annual catalogue ceased publication after 70 years in print. [47] The prices of their products have risen significantly in 2022 because of rising costs and inflation. [48]
The decision is part of IKEA's push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. IKEA turns the page on catalogue after seven decades ...
Sending an order form in the mail; Placing a telephone call; Placing an order with a few travelling agents and paying by installments [1] Filling in a form on a website or mobile app — if the product information is also mainly obtained online rather than via a paper catalogue or via television, this model is online shopping or e-commerce
1 The first IKEA in Jordan [87] opened its doors on 6 March 2014. [88] 48 Croatia: 2014 Zagreb: 1 The first IKEA in Croatia [89] opened on 21 August 2014 and with total area of 38,000 m 2 (410,000 sq ft) is one of the five biggest in Europe and among 10 biggest IKEA stores in the world. [90] 49 Indonesia: 2014 Tangerang (near Jakarta) 7
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...